Course Title: Digital Marketing
Course Provider: Digital Media USA
Course Duration: 6 Hours
Training Date: Monday, June 3rd, 2024
Training Format: In-Person
Location: Digital Media USA, Downtown Watertown, NY
Course Summary:
The “Digital Marketing” course is a 6-hour in-person training program designed to provide participants with a comprehensive understanding of digital marketing strategies and tools. Offered by Digital Media USA, this course is ideal for beginners and those looking to enhance their online marketing skills to effectively promote their business or personal brand.
Key Learning Objectives:
- Introduction to Digital Marketing:
- Understand the fundamentals of digital marketing and its importance in the modern business landscape.
- Learn about different digital marketing channels and their roles, including search engine marketing (SEM), social media marketing, email marketing, and content marketing.
- Search Engine Optimization (SEO):
- Learn the basics of SEO and how to improve website visibility on search engines.
- Explore keyword research, on-page optimization, and link-building strategies.
- Content Marketing:
- Understand the role of content marketing in attracting and engaging audiences.
- Learn how to create compelling content, develop a content strategy, and measure its effectiveness.
- Social Media Marketing:
- Discover the power of social media platforms for marketing purposes.
- Learn how to create and manage social media campaigns, engage with audiences, and analyze performance metrics.
- Email Marketing:
- Explore the fundamentals of email marketing and how to build and manage an email list.
- Learn how to design effective email campaigns, segment audiences, and measure campaign success.
- Digital Advertising:
- Gain insights into digital advertising methods, including pay-per-click (PPC) and display advertising.
- Learn how to create and optimize ad campaigns on platforms like Google Ads and social media.
Course Materials Provided:
- Comprehensive course handbook
- Access to training slides and resources
- List of recommended digital marketing tools and platforms
Participant Requirements:
- A laptop with internet access
- Basic knowledge of web browsing and general computer use
Assessment and Certification:
Participants will engage in practical exercises throughout the course and complete a final project where they develop a digital marketing strategy for a hypothetical business. Upon successful completion, participants will receive a certificate of completion from Digital Media USA.
Instructor Information:
- Instructor Name: [Instructor Name]
- Contact Information: [Instructor Email and Phone Number]
This course provides a solid foundation for anyone looking to establish or enhance their digital marketing skills, offering hands-on experience and practical knowledge to create effective marketing strategies.
Sign-Up Sheet
Course Title: Digital Marketing
Course Provider: Digital Media USA
Course Duration: 6 Hours
Training Date: Monday, June 3rd, 2024
Training Format: In-Person
Location: Digital Media USA, Downtown Watertown, NY
Participant Information
- Full Name:
- Email Address:
- Phone Number:
- Address:
Additional Information
- Do you have prior experience with digital marketing?
- Yes
- No
- What are your primary goals for this training?
- Any specific topics you want to cover?
Payment Information
- Course Fee: $[Amount]
- Payment Method:
- Credit Card
- Debit Card
- PayPal
- Bank Transfer
Agreement
By signing below, you agree to attend the Digital Marketing training provided by Digital Media USA. You understand that the course fee is non-refundable.
Participant Signature:
Date:
Instructor Information
Instructor Name:
Instructor Signature:
Date: