Watertown NY By Hans Wilder
“Build on Sand, Cry in the Rain” — A Rant for the Domain-Challenged
Alright, listen up, digital squatters and social media homesteaders: If you’re building your “news empire” exclusively on Facebook, Rumble, X, or wherever else you think the algorithm gods will carry your dreams to the promised land — you’re doing it wrong. You’re building your house on quicksand and wondering why the furniture keeps sinking.
Let me break it down for you in plain, brutally honest, borderline-funny terms:
1. You Don’t Own It, Dummy
That Facebook “page” you’ve been feeding with blood, sweat, memes, and conspiracy theories for five years? Zuckerberg owns it. He can shadowban it, demonetize it, or just press the big red “DELETE” button because someone named Karen flagged your post about water filters as “misinformation.”
Rumble? X? Same deal. You’re a guest in someone else’s casino, and the house always wins. They let you play until your channel starts saying something a little too spicy… then poof! Bye-bye, freedom of speech. Hello, content graveyard.
2. Algorithms Ain’t Your Friend
You think you’re doing great because your post hit 100k views last Tuesday? Cool story. Next week the algorithm decides it likes cat juggling videos instead, and now you’re shouting into a void while TikTok teens lip-sync your career into oblivion.
But a website with a real domain name? That’s yours. You control the traffic, you own the mailing list, and Google doesn’t need to like your haircut for you to be found.
3. No One Takes You Seriously Without a Domain
If your “news outlet” is a Facebook page called “Patriot Freedom Real News Reloaded 2.0,” I’m gonna assume it’s run by a guy with a flip phone and a bunker. But if it’s PatriotFreedomNews.com? Now you’re cooking with gas.
A domain says, “I care.” It says, “I’m invested.” It says, “I’m not just rage-posting between Monster energy drinks and Alex Jones clips.”
4. Monetization is Trash Without a Site
Good luck putting ads, affiliate links, or donations on a platform you don’t control. Wanna add a PayPal button? Gotta hope Rumble approves. Wanna sell merch? Gotta play by Facebook’s rules, which change more often than Biden’s ice cream flavor.
But with your own website? You can monetize in your sleep, as God and George Washington intended.
5. When They Ban You, It’s Over
Let me spell it out: de-platforming is real. If you’re banned, you lose everything. No appeal, no trial, no refund. Your audience? Gone. Your archives? Deleted. Your effort? Turned into digital ash.
With a website you own? They can’t cancel your domain (unless you start live-streaming illegal stuff — in which case, you’ve got other problems). Your content is your castle, and no overlord is tearing it down.
Final Thought:
If you’ve got something to say, build it on something solid. Domains are cheap. Hosting is easy. WordPress is free. So what’s your excuse?
Stop being lazy, stop feeding the algorithm monsters, and start building your own damn kingdom. Because if you don’t own your platform, you’re just a peasant waiting for eviction.
Now go register a domain before your mom sees your Facebook rants and calls you to ask if you’re okay.
